Announcing an iPad giveaway is a surefire method of grabbing large numbers of visitors’ attention quickly. You could award this popular device as a raffle prize to exhibit visitors who place their business cards in a container, or you could offer a chance at winning to potential customers who agree to receive more information about your products and services. Giving away an iPad at your trade show booth has both positive and negative aspects, and an important point is to determine your chances of getting a return on the initial investment for this item.

