A good banner or table top display is like a miniature art project. The pieces convey clear messages about you and your company. Don’t hesitate to use your creativity to take your display to new heights.
1) Choose visuals that reflect your business
Consider the nature of your business and your clientele. If your clients tend to be mature and traditional, then choose classic colors and materials. If your clientele is younger and more creative, then choose more eye-catching colors and more modern, unexpected materials.
2) Use a printed table cover
Designers often ignore the advertising space on a table cover. Create a cover with a large company logo and the company’s contact information. Place visuals on both the top of the table cover as well as on the drapery beneath the table.
3) Utilize open space
Instead of using one table and plopping a sign on top of it, choose multiple small tables with distinctive shapes. This will create multiple stations within your display area that will give customers intriguing opportunities to interact with your products.
4) Create a sense of discovery
Don’t allow your display area to become a fortress. Instead, create walkways around your tables that invite customers to explore. When customers can walk around a table, then you can use a table top display with multiple sides to provide more information and visual impact.
5) Add greenery
Convention floors can be very dark and industrial spaces. Add some greenery to your table or place a large potted plant next to your booth to create a more welcoming and warm space.
6) Add a throw rug
An attractive runner in front of your table or an area rug that unites multiple tables will create a room-like space that will draw customers inside. Choose either a traditional or quirky design that reflects the materials used in the rest of your space.
7) Think vertically as well as horizontally for banners
You can do more than just slap a horizontal banner on the top of your display space. You can create a wall of banners by using two vertical banners on either side of your horizontal banner. You can also utilize a banner pole to locate your banner in an unexpected location.
8) Don’t be square
Not every item in your booth should consist of square or rectangular shapes unless you are going for a very angular design. Round shapes create a more contemporary look and a softer, more welcoming visual impression.
9) Think in three dimensions
Banners don’t have to be flat and two-dimensional. Skip the cloth and canvas and invest in a wall-mounted display with three-dimensional visuals and lettering. Your display will have a clean and modern look as well as a touch of added class.
10) Go digital
Place a scrolling, battery-operated banner on your table top or mount the scrolling banner on the back wall of your display. As your budget allows, invest in digital signage and in interactive touch-screen displays.