July 3, 2007

Trade Show Branding with Post-Up Stand Products

Steve Woodruff at smallbusinessbranding.com wrote a great blog post about tips for effective branding at trade show exhibits. Listed below are Steve's tips, and the ways Post-Up Stand can help you implement these tips at your next trade show appearance:

1. Make your booth presentation simple and uncluttered.

Banner Stands are your best choice for a simple and cost-effective display for your trade show booth. These versatile retractable banners are available in a variety of sizes and can be set up and taken down in a matter of minutes.

2. Concentrate on one message in the (visual) booth presentation.

The Post-Up Stand Scrolling Banner can easily catch a passerby's attention with a scrolling message. These innovative banners are perfect for high-traffic venues. Battery-operated scrolling banners and table top displays are also available.

3. Concentrate on one message in what you say.

Read our previous blog post about C.R.A.P. Design Principles, and other Tips for Creating Eye-Catching Banner Graphics.

4. If you're going to promote yourself through some sort of giveaway, make it small and hard to throw away.

The Retractable Banner Pen is a small promotional item that will leave a long-lasting impression on your trade show booth visitors. There are many ways to creatively display your message on the banner that pulls out from the pen!

5. Above all, differentiate!

Differentiate your trade show branding by getting creative with your message. View our blog post about creative ideas using Post-Up Stand products.

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