Banner displays with eye-catching graphics can be an excellent way to promote your business or organization. Here are a few tips for creating an aesthetically pleasing and bold display to catches your audiences’ eyes:
- Banner graphics need to be large and strong to make an impact. Hard-to-read fonts, small text, or weak images won't grab anyone's attention.
- C.R.A.P. design principles – the four golden rules of graphic design – Contrast, Repetition, Alignment, Proximity.
- Use the Rule of Thirds – Don’t place your graphic smack-dab in the center of your banner. Create a natural eye-flow by placing key graphics off-center, but not too close to each other.
- Placing the most important graphical element and message at standing eye level.
- Create and maintain a consistent look and message to go along with your brand other marketing collateral.
- Less is more. Keep your message simple. Your banner graphic needs to convey an easy-to-read message at a quick glance from a distance.
- Make sure your images are placed in a well-lit area. Avoid any direct light that might produce a glare off of a laminated banner.
- Images that strike an emotional connection will increase the likelihood that your message will relate to that person and stick in his or her mind.
Do you have any tips you use when creating eye-catching banners? We'd like to hear them. E-mail us at
sales@postupstand.comLabels: banner displays, banner graphics, banners, c.r.a.p., graphic design, rule of thirds
