Category Archives: Marketing Tips

Giving Away iPads at Trade Shows – Pros and Cons

Announcing an iPad giveaway is a surefire method of grabbing large numbers of visitors’ attention quickly. You could award this popular device as a raffle prize to exhibit visitors who place their business cards in a container, or you could offer a chance at winning to potential customers who agree to receive more information about your products and services. Giving away an iPad at your trade show booth has both positive and negative aspects, and an important point is to determine your chances of getting a return on the initial investment for this item.

using an ipad

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How To Identify Your Potential Sales Contacts At Trade Shows

Contrary to what some people believe, succeeding at trade shows is not about attracting all kinds of attendees, it is more about generating high quality leads. But let’s start with this question: What is a high quality lead?

A high quality lead is a potential sales contact, and identifying that potential client is what it’s called lead generation. High quality leads are key elements for any trade show success. Only if you are able to identify your target customers and approach them, you will have chances to increase your sales. Otherwise, your efforts will be in vain.

stack of papers

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Unique Gifts That Will Make Your Clients Remember You

Promotional items are very popular at trade shows, and they serve a dual purpose of advertising your company while giving each of your potential customers a gift item at no charge. A wide variety of promotional gift items are available for promotion, but the main challenge is to select ones that are unique, memorable and useful.

 

designed tote bagSmall items such as pens, notepads and miniature staplers are favorites among trade show presenters due to their low cost and portability. The only caveat is that these items too often get thrown into the bottom of visitors’ luggage, rarely to be seen or used again. To prevent this lack of return on your promotional item investment, the best free gift items will be those your visitors will use on a regular basis.

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Using iPad Stations At Trade Shows Will Upgrade Your Display

Incorporating tablet PC computers into your trade show display will help you to stand out from the competition and increase your level of engagement with your booth visitors. Tablets have become very popular in the business world for their portability and wide range of uses for all kinds of ventures. No matter what products and services you offer, chances are excellent that tablet apps are available to help you connect with potential customers and to get your marketing message out there.

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8 Mistakes Your Booth Staffers Must Avoid From

Trade show participation is an investment for you as a business owner, and the later rewards can be significant with the right approach to running an exhibit. A strong team of staffers is a vital component to generating sales leads. Some of the most common mistakes your booth staff can make are related to communication and networking during the event.

welcoming staff

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