Tag Archives: planning a display

Know What Makes Attendees Come To Your Booth

 

visitors at a trade show

The most valuable information regarding what makes people visit a certain booth can only come from those people. A research recently made, covered over 3,000 trade show visitors, examined what made them visit a certain booth. This basically answers the most important question: what should you focus on when planning your display?

Product info

Consider that more than 30% of visitors say that what makes them come to a booth is to get more info on a product. This means that you must be ready to provide accurate info about your product, and brief your staff and teach them the ins and outs of the product.

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6 Critical Mistakes to Avoid When Planning a New Display

You’ve registered early for the trade show and have staked out a great place on the exhibition floor. Make sure that your visitors receive a showcase worth attending by avoiding these six common mistakes that companies often make when planning a display.

Mistake #1: Using materials of poor quality

Far too many companies arrive at trade shows with banners that have been tacked to foam boards or with displays that have dents, dings or rips. Make sure that you use only the best materials for your display. If you are transporting your display to multiple locations, then take time to make any necessary repairs between shows so that your materials don’t look battered.

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