Exhibiting at trade shows is a vital part of many companies’ marketing efforts, and the competition for customer interest has only grown in recent years. Designing an attractive, eye-catching display is essential whether you own a small business or a larger company. The average trade show is a busy and crowded commerce arena with many exhibits vying for visitors’ attention. Trade show exhibitors have added any number of features to their booths in hopes of increasing customer interest and converting leads into sales. Modern trade show booths are no longer the box-like cubicles of the recent past with stacks of printed flyers for visitors to take with them. Some of the most effective booth designs emphasize clean lines, more open spaces, simplified lighting and interactive electronic displays.
Are you interested in buying or renting a trade show booth to showcase your products? Are you wondering how you could do it without risking too much? Getting the right trade show booth to exhibit your company may be a really hard task, but there is nothing that good tips cannot help you solve.
When deciding to buy or rent a trade show booth you first need to do it in time. Time is a key factor. Making a decision like this in a rush may be a mistake and you could end up buying something really expensive and with a very poor quality. So, start looking for options a few months before the trade show begins.
There are many factors that influence on a trade show success, but undoubtedly, location is an essential element when it comes to getting the best from these promotional business events. Location is closely related to traffic, having a huge impact on its quality and the sales that you can get from it. You can have the brightest pole banners and graphics, but there is no point in being the flashiest dot, if you are located where nobody notices you.
Did the month get away from you? Don’t give up on your trade show display advertising just because it’s the last minute! Make the most of your trade show booth by using our list of the top 10 simple, last-minute event advertising ideas:
- Create simple table top displays announcing your upcoming event
- Use any point-of-purchase displays you have on hand
- Hand out flyers to your customers about your upcoming trade show or event
- Create a short radio spot promoting your upcoming event
- Use table runners with your logo on them for your display