A Visually Appealing Trade Show Booth is Essential

Putting together the most attractive trade show booth possible requires attention to both visual elements and to customer experiences. These steps include several key decisions, such as the presence of sales consultants, the use of video presentations and the addition of social media to marketing efforts. More intense competition among trade show exhibitors is one of the main reasons a visually appealing booth is so important. The average length of time to capture customers’ attention is only a few seconds, and the trade show booth’s design can be a deciding factor in some people’s decisions to stay and learn more about the available products or services.

10 Strategies for Designing a Sensational Trade Show Booth

The best trade show booths are designed to stand out from the competition and capture potential customers’ interest while still projecting a professional image. A number of successful companies use the following tips to plan and set up just such a trade show booth. Many report that their booth design plays an essential role in converting more leads into sales.

1. Plan your booth design in smaller, manageable steps and delegate them wisely among employees.
2. Make a detailed list of all elements your booth will include, such as videos, slide shows, live demonstrations or trial product samples for visitors to take with them.
3. Incorporate your booth elements into a layout that flows naturally as customers walk through it. Consulting an interior design professional can yield some helpful ideas for this part of the design process.
4. Research available spaces at the upcoming trade show and determine if you will need to make any adjustments to your booth design due to dimensional limits. Performing this step well in advance will avoid stressful last-minute changes that could possibly detract from your booth’s overall impression.
5. When designing logos, slogans or other graphical elements for your display, do some research on current and projected trends in booth design. You do not need to copy someone else’s design entirely, but adding some popular elements will help to extend the average length of time each visitor stays at your booth.
6. Less is more when it comes to trade show booth elements. Booths with stacks of products brochures and flyers can sometimes give visitors information-overload. A cleaner and more minimalist design can actually increase potential customer engagement.



7. Keep lighting simpler and limited to only warm or cool tones. Multiple colored lights can become a distraction from your products or services in some instances. The same concept applies to fabric for trade show booth curtains if you want to include them. Clean lines and simpler colors present an uncluttered and professional appearance.
8. Section your trade show booth into areas for customers to explore products on their own and other areas for them to talk to your sales personnel. Some exhibitors designate these areas “no-hassle” zones where visitors can form initial impressions of your products or services before listening to a sales presentation.
9. Add social media and mobile technology interaction to your trade show booth. This trend is one of the fastest-growing ones among exhibitors, and many report noticeable growth in their sales numbers as a result. Customers’ ability to like an exhibitor on Facebook or follow them on Twitter from their smartphones has been proven to make more of an impact than a standard business card.
10. Incorporate green design and materials into your trade show booth. Displays made from recycled and environmentally friendly building materials show buyers that your business practices sustainability efforts. Greening your trade show booth exhibit can also help attract a more environmentally conscious customer demographic.

 
Designing the most attractive booth takes some time, effort and budgeted company funds, but the results can pay off rather quickly. Customers need to get the impression that your business has something special to offer that they would not be able to find anywhere else. A modern, well-designed, interesting and attractive booth can go a long way towards creating this desired first impression. It also shows that you emphasize giving your customers the most updated information related to your products and providing them with the highest possible value for their money.

 

]]> http://www.postupstand.com/blog/10-tips-to-design-the-most-attractive-trade-show-booth/feed/ 0 http://www.postupstand.com/blog/how-to-make-the-right-decision-about-your-trade-show-booth/ http://www.postupstand.com/blog/how-to-make-the-right-decision-about-your-trade-show-booth/#comments Tue, 25 Dec 2012 14:25:09 +0000 Alon Weiner http://www.postupstand.com/blog/?p=1633 Are you interested in buying or renting a trade show booth to showcase your products? Are you wondering how you could do it without risking too much? Getting the right trade show booth to exhibit your company may be a really hard task, but there is nothing that good tips cannot help you solve.



When deciding to buy or rent a trade show booth you first need to do it in time. Time is a key factor. Making a decision like this in a rush may be a mistake and you could end up buying something really expensive and with a very poor quality. So, start looking for options a few months before the trade show begins.

On the other hand, always make sure the booth you choose suits your requirements and not vice versa. It is important to define your goals first. What do you need your booth for? Some companies need to build a brand and attract new clients, while others need to strengthen the relationship with old clients. Some companies need to attract investors; others want to educate people in their products or services. There are a number of goals that you need to define before choosing a booth, because according to your company goals, you will design your strategies and your booth will play a very important role on them.

Another important element is flexibility. As more flexible your booth is to be reconfigured and redesigned, the more chances you have to save money, time and efforts. The best and more flexible booths are made of lightweight materials. So, try to not to choose a booth made of heavy wood or metal. If you are in the business industry, you may need to take part at many trade shows and promotional events and having to set up, dismantle, and transport your booth will be a constant in your life. This way, flexible and lightweight booths are ideal to reduce costs and work. According to the kind of event, you will need to make your booth smaller or larger, change the design and even the messages you want to transmit. So, find that proper booth that makes your work easier instead of complicating it.

Finally, always look for professional advice. There are many different booth options and materials and all of them have their own benefits and disadvantages. It is impossible to take care of everything. Trade shows demand a lot of work and many mistakes can be me made. So, reduce the risk and look for an expert that can help you determine the best option for you. Taking advantage of a trade show adviser will save you lots of troubles, time and money.

At the end, all that matters is making the right decisions: Do it in plenty of time, set your goals first, choose a flexible booth and look for an expert opinion. There is no better way to choose the right booth for your company exhibition.

 

]]> http://www.postupstand.com/blog/how-to-make-the-right-decision-about-your-trade-show-booth/feed/ 0 http://www.postupstand.com/blog/how-to-get-the-best-location-at-a-trade-show/ http://www.postupstand.com/blog/how-to-get-the-best-location-at-a-trade-show/#comments Sun, 17 Jun 2012 14:38:04 +0000 Alon Weiner http://www.postupstand.com/blog/?p=836 There are many factors that influence on a trade show success, but undoubtedly, location is an essential element when it comes to getting the best from these promotional business events. Location is closely related to traffic, having a huge impact on its quality and the sales that you can get from it. You can have the brightest pole banners and graphics, but there is no point in being the flashiest dot, if you are located where nobody notices you.

How can you choose the right location for you trade show booth? Many people think that high traffic areas are the best ones. However, some of these crowded areas could bring you nothing but troubles. It is not recommendable to get a booth at entrances or exits. These areas are full of people who are just interested in getting in or out of the trade show and they barely notice the booths located right next to the exit door.



Moreover, in case you catch the attention of some target audiences, congestion can affect negatively on your sales, because it is always hard to initiate dialogues and conversations with costumers in crowded and noisy areas. Logically, you should also avoid neighbors with noisy equipment. Also try to place your booth far from key rival or large companies that usually exhibit amazing displays. Stay away from poorly lit and dark areas, dead-end aisles and spaces obstructed by columns.

Which areas are the best ones? It is always important to find a location in an area that balances high-volume traffic with high-value traffic. Always try to get a booth in main aisles entrances (not too close to entrances), corner spaces and ends of rows. Try to get a spot between small booths with lower quality displays. This will give you the greatest visibility and the chance to stand out. Seek to be placed along the major route to seminars rooms. Try to be near, but not too close, to food services centers.

Before booking, check your booth location map and identify the more advantageous booth locations. Take into account that many booth spaces are given considered on past participation at the expo. Companies that have attended the show in the past usually have priority over newer companies, and they are contacted first. So you probably need to compromise on your spot for a couple of years before having access to the best locations.

However, this pecking order for booth selection can be changed if you play your cards right. First of all, it is critical to book early. The best locations are booked first. So, pinpoint the prime locations and get in contact with organizers as soon as the location selection is open. Talk to the organizers, offer to pay more and offer special deals, whatever you need to get one of the best spots. If you are creative and quick enough you can get it.

Also pay attention to last minute cancellations. Many times, companies with prime locations cancel their reservations and you can certainly take advantage of it. You must keep an eye out and be able to arrive at just the right moment.

If you don’t feel ready to take care of your trade show location, you should hire a professional company with experience at trade shows that can help you identify and get the best spot for your exhibition. Always remember, the ideal location can make the difference.

 


]]> http://www.postupstand.com/blog/how-to-get-the-best-location-at-a-trade-show/feed/ 0 http://www.postupstand.com/blog/10-simple-last-minute-event-advertising-ideas/ http://www.postupstand.com/blog/10-simple-last-minute-event-advertising-ideas/#comments Thu, 16 Feb 2012 14:59:33 +0000 Alon Weiner http://www.postupstand.com/blog/?p=427 Did the month get away from you? Don’t give up on your trade show display advertising just because it’s the last minute! Make the most of your trade show booth by using our list of the top 10 simple, last-minute event advertising ideas:
1. Create simple table top displays announcing your upcoming event
2. Use any point-of-purchase displays you have on hand
3. Hand out flyers to your customers about your upcoming trade show or event
4. Create a short radio spot promoting your upcoming event
5. Use table runners with your logo on them for your display
6. Update existing brochures you have laying around the office
7. Purchase candy or other incentives to draw people to your trade show display
8. Play videos you have created that showcase your products or services
9. Send your most outgoing and brand aware employees to represent your company
10. Create trade show displays that will get to you in time with Post-Up Stand

When it comes to advertising your upcoming trade show or networking event, it is important to rely on things you already have on-hand.

But, when it comes to advertising at your event, preparation is everything. Luckily, Post-Up Stand offers affordable shipping and a fast turn-around time so you can get professional-quality trade show displays and banners, even at the last minute.

Don’t give up! You can create a stand-out trade show booth and generate buzz from your existing clientele even at the last minute.

Let Post-Up Stand help you plan your next trade show or major event.

 

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