Posted on 23, March, 2020
Last Modified on 23, March, 2020
About to design a banner for your upcoming trade show, convention or event? This useful guide will help you in your mission to create a smashing banner that will draw tons of attention, and consequently – lots of potential leads.
Researches show that color increases brand recognition by 80%. This means that the colors that you choose for a banner promotion have a major influence on its success. Take these factors into consideration when deciding on your banner’s colors to make sure the colors tell the story of your brand. Different colors has been proven to evoke certain emotions in people and so it is entirely possible to use colors to your advantage.
Follow these ideas of what different colors may mean to your audience, and remember that they need to match your current brand colors to create continuity:
- Blue signifies truth, faith, reliability, trust, stability and confidence. Blue suppresses appetite, so it should be avoided when promoting food products. It is best to use blue to grant products a feeling of trust – like the police logo, banks, and even Facebook.
- Red is an emotive color, associated with elements like fire and blood, so it conveys a message of vigor, intensity, energy and passion. As an accent color, it is often used to stimulate people to make quick decisions.
- Orange is great to communicate messages about creativity, childhood, determination and success. Because orange stimulates the appetite, it is extremely useful for promoting food products.
- Brown is a warm color, associated with the earth and concepts of comfort and homeliness. Rich brown shades like chestnut and russet will evoke a positive emotional response and are best for industries such as foods, furnishing or real estate.
- Yellow is a very positive color, associated with happiness, joy and optimism. Use yellow to promote children’s products or items that are used in leisure activities. You can also use yellow to highlight key areas of a design and to encourage impulsiveness.
- Green usually associates with wealth, nature and safety. Green can be used for promoting environmentally-friendly products, and dark green is often used in financial sector advertising. Also, its association with safety makes green a good color for medical and drug products.
- Purple is known to communicate power and ambition, and is often associated with royalty and magic. Many advertisers use purple to promote feminine designs. Also, young children list purple as their color preference, so it’s recommended to use purple when advertising products for children.
- White symbolizes purity, cleanliness, simplicity and light. It can be ideal for promoting medical products or pharmaceutical products, and also for electronics or technology since it denotes simplicity.
- Black can denote mystery, power, formality, masculinity and elegance. It is mostly used to advertise masculine products (such as perfumes or cosmetics), high fashion, games and even finance.
Now, when you start designing your banner, select a color scheme that matches your current company colors, or a color that highlights your logo. Also, choose colors that share a unifying feature. Use colors that are beside one another on the color wheel for a soothing appearance, or colors opposite one another for a more assertive statement.