Posted on 23, March, 2020
Last Modified on 23, March, 2020
Coming up with a memorable and eye-catching design for your banner is essential to its success, no matter the end use. Your goal is to draw in potential customers or clients and having a stunning banner design can help you do just that. But designing a banner isn’t as easy as slapping a few words on to a picture and sending it out to print. There are several considerations to keep in mind when putting your banner design together. Here we break those down for you and explain why each step is one you can’t miss.
Be Brand Conscious
The most important thing to keep in mind while designing a banner is your brand. You want people to walk away knowing who you are and what it is you’re trying to say. Not every color or font or design is going to work with your brand, so make sure as you’re designing to keep checking in on whether your design is truly reflective of who you are.
Decide on a Message
The best way to start the design process is to decide on your message. If you’re stuck, think about why it is you’re designing a banner in the first place. Whether it’s to advertise a new product, expand awareness of your brand, or announce a sale or special, your message should clearly state that reason. However, you want to keep your message simple so as to not overstuff your banner with too much text.
Choose Your Images
Once you’ve decided on a message, you can start to bring that message to life. It’s good to begin this process by choosing an image or a few to use as your background. Make sure the images you’re using are high quality and high resolution. Low resolution images will print blurry on your banner stand, which will make it look unprofessional. You also want to avoid using too many images and risk making your banner look overcrowded.
Pair with Eye-catching Text
The goal of your banner is to attract people, usually from a distance. The best way to achieve this is with large, readable text. This means you should choose fonts that are clear and easy to read. Often the best choices are sans serif fonts in a bold typeface, but don’t limit yourself to those rules if you can make something else work. Make sure your text includes your message and any other necessary information about your product or company. Font colors should be readable and should complement the rest of your design.
Make Sure Your Colors Make Sense
The colors you choose to use in your banner can be just as important as the message itself. You want colors that are eye catching, but still make sense for your brand and evoke the right emotions in your customers. Understanding what colors are appropriate for your brand or message will go a long way in designing a successful banner. What follows is a list of colors and the emotions they tend to evoke.
Black is a sleek and sophisticated color that is commonly used by luxury brands in their advertising. One of the most versatile colors, black can be associated with everything from power and formality to evil and grief. However, don’t let that scare you away. This traditional and timeless colors can be easily paired with many other colors.
White represents cleanliness and purity, as well as simplicity and honesty. It is common in the medical industry, as well as in luxury brands who are trying to evoke a sense of nobility.
Gray is another common color used in design across a variety of industries as it is associated with everything from science and cold temperatures to calm, maturity, and balance.
The color red is often associated with strong emotions, like anger, excitement, passion, and love. It is a powerful, attractive color that is often related to speed and studies have shown it to stimulate appetite. However, because not all emotions associated with red are positive ones, the color is best used in moderation.
Orange is a positive color that is commonly associated with happiness and vitality. It is friendly, inviting, and energetic like yellow, without being overpowering like red. Orange is a great color to use for brands trying to come across as playful or youthful.
Even more so than orange, yellow is the color of positivity and light. It is also often associated with creativity and motivation. It is particularly useful in catching the customer’s eye, but if used too much it can actually be irritating because of how much light it reflects.
Blue is one of the most common colors used in brand identity and advertising. It is known to put people at ease, and is often associated with trustworthiness, integrity, clarity, elegance, and truth. Darker blues can show masculinity, while blues of any shade can convey calmness.
Green is synonymous with health, freshness, and growth and nurturing. It is also one of the most calming colors, while also being associated with wealth in deeper shades and new beginnings and serenity in lighter shades.
Purple is a mysterious color, as it is often related to magic, spirituality, and femininity. It is also a sophisticated color and is often associated with luxury and royalty as well as wisdom and elegance.
The most feminine color, pink is generally associated with love, compassion, and tenderness. Usually used for brands and products that are geared towards women and young girls, pink can also be associated with friendship and beauty.
Brown is most commonly connected to nature and natural products like wood and leather, but is also used to show strength and durability. Brown is good for balancing our stronger colors, but using brown too heavily could give your brand a dirty look.