Trade Show Exhibition in the Digital Age

Posted on 31, May, 2022

Last Modified on 14, February, 2023

There have been so many changes in the world over the last few years which have had a profound effect on the trade show industry. After several trade show seasons that were, in essence, non-existent, the industry is now back and stronger than ever. But trade show exhibition has been irrevocably changed. So what does that mean for exhibitors?

Attendees are looking for a new type of experience. They are attracted to exhibit spaces that capture their attention in unique, dynamic, and interactive ways. Successful exhibitors need to elevate encounters to keep attendees interested and engaged. In the past, this was done with eye-catching graphics on banners and backwalls, table covers and literature holders. But to keep up with evolving trends and emerging technologies in this new age of trade show exhibition, you need to find innovative ways to create buzz for your brand.

Explore the Digital Possibilities

Go beyond static graphics and catch the eyes of attendees with an interactive digital display. A digital stand or kiosk can take the place of a traditional banner stand, giving your exhibit a major upgrade to help you stand out. We offer touch and non-touch kiosk stands, in several sizes and with different levels of software packages, to help you create the perfect experience for your brand’s audience. With WiFi and Bluetooth capabilities, as well as access to the Google Play Store, these types of digital stands are an easy way to build, store and share media.

Not ready to ditch your tried-and-true banner stand quite yet? Start off small by adding a charging station to your booth, giving attendees a place to recharge their devices while engaging with you and your content. Our charging station offerings combine digital technology with traditional custom-printed graphics. This will help draw attendees in, while various types of charging cables keep them in your event space, giving you an opportunity to strike up a conversation that you may not have otherwise been able to have.

A countertop or stand-mounted monitor can bring a touch of digital magic to any standard event space, allowing you to create dynamic content that demonstrates what your business is all about. A monitor provides a digital experience by playing videos, slideshows and audio that can be branded to deliver unique experiences.

Make The Most of Your Digital Signage at Your Next Trade Show

We get it – a digital display can be a significant purchase, but it’s a worthwhile investment that gives you the power to open up a whole new world of possibilities for content presentation. This allows you to market your business like never before. Digital signage gives you the ability to tell your brand’s story in ways a that conventional printed display simply can’t, captivating your audience with an experience they won’t forget.

But how do you make sure you’re using your digital sign to the best of its abilities? Keep these few things in mind as you start to plan your next exhibit:

Know Your Audience

Who are you exhibiting to, and what do they want to know about your brand? Are they interested in your products? Feature your best offerings, or the selection that appeals to them most. Are you trying to sell your services? Relay the things you do best to pique interest and attract attendees to your space for more information.

Keep It Brief

It might be tempting to put together a five-minute video all about who you are and what you do, but a busy trade show attendee most likely won’t have the time to stick around for the whole thing. Make sure you’re putting your best foot forward by sharing with them the things that you want them to know about your business.

Weigh the Importance of Audio

One thing that’s not going to change about the trade show experience is the noise. You might want to remember that before you put together a digital presentation that puts too much emphasis on audio. Remember, you’ll be competing with the roar of the crowd, so don’t rely on audio to get your message across.

Call to Action

So, your digital display attracted an attendee to your exhibit space, but now what? Use your digital sign to invite them in, with “Come talk to us!” or “We can’t wait to tell you more!” messaging. Looking to capture contact information? Encourage use of a touch screen kiosk for your audience to enter their contact information, so you can better keep in touch!

Test it Out!

Not only do you need to carefully plan and create your content, but you need to test it out, too! Test it at your retail space or reception area before the show, in case you need to make any major changes that you can’t make on the fly. Then, test again before the start of the event to make sure everything is working the way you planned. The last thing you want is to fix an issue when you should be engaging with potential customers!

What Else is There to Know?

Digital signage at trade shows is the most significant trend in the trade show industry. You don’t want to get left behind. Whether you’re ready to take the leap to replace your traditional trade show display, or just want to add a little bit of technology into your space, digital display solutions can help take your brand messaging to the next level.

The best perk? A digital stand, kiosk, or sign is a long-lasting investment that can move from show to show, location to location or promotion to promotion, without the need to reprint graphics. Update as many times as you need, to fit the day’s theme or events, with the flexibility only a digital display can offer.

If you’re not sure which display is best for your business, contact us today and we’ll talk through your needs, in order to recommend the digital display that will best help your business succeed!

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