Posted on 23, March, 2020
Last Modified on 23, March, 2020
Staging indoor and outdoor events can be excellent means for your business to participate in the local community and to generate new customer interest. When planning your event display and promotions, keep in mind that indoor and outdoor events have different considerations. Certain types of banners, table displays and even booth set-up plans work better in one setting versus the other.
Best Display Options for Indoor Events
Setting up a booth inside an exhibit hall has both advantages and drawbacks. You have the chance to reach a large number of potential customers, but you often have some space restrictions. The competition can also be tougher if you are exhibiting alongside many other businesses in the same indoor venue.
Indoor events are shielded from nature elements, so you have a few more choices for banners. Motorized scrolling banners are great for catching visitors’ attention, and you can also get creative with lighting for your display booth. If you’re showcasing sample products, specialty trade show lights are available for presenting your samples in the most flattering way possible. Since electrical outlets are generally more accessible indoors, you have some more freedom to add booth lights without the added tasks of setting up extension cords for them.
Indoor Event Promotions
Picking the right giveaway items can also help the success of your indoor exhibit. Some good promotional items for an indoor event can include flash drives, notebooks or tablet computer cases with your company logo stamped or embossed on them. Most people use these items multiple times per day and will see your business name each time.
Benefits and Features of Outdoor Events
Outdoor events may have fewer space restrictions than some indoor events, but you also need to safeguard your exhibit from the sun, rain, wind and other elements. A tent can be a good addition for this reason because your table displays will be protected from that sudden, unexpected rain shower. Vinyl banners are the best options for outdoor events since their material stands up to water, strong winds or fading from intense sunlight.
Outdoor Promotional Items
Depending on the time of year, you can also tailor your promotional giveaway items to your outdoor event. Summer brings hot weather, so some giveaway items can be sun visor hats, baseball caps, T-shirts or even water spray bottles for visitors to use for cooling off. Each of these can be printed or stamped with your company logo. When exhibiting in cooler weather, you can opt to give away umbrellas or long-sleeved shirts printed with your information as well as the name of the event.
Outdoor and indoor events can each be excellent means of drawing in more leads for your company’s products or services. Indoor event venues allow you to be somewhat more elaborate with your booth design, though you do need to work with limited space.
Outdoor event set-ups are more at the mercy of the elements, so you need to select materialsfor your display that will stand up to the weather. Promotional items can also be tailored to indoor versus outdoor events, and your booth visitors will remember your company name when they receive an item they will use at the event. Planning each of these elements for your exhibit takes some investment and attention to detail, but staging both outdoor and indoor events will help you increase your customer base over time.