Posted on 24, March, 2020
Last Modified on 24, March, 2020
Purchasing the right trade show space and booth size can affect your budget, success and return on investment at a trade show. There are a few things to consider that will help set you up for long term success at trade shows before deciding on a space and display size.
Know the lay of the land: Chances are you will be buying your trade show display booths and materials for multiple shows, not just one. After all, it’s a long-term investment and you want to be able to use it more than once. Get an idea of what the floor layouts are for the different shows in your industry that you might attend so you can buy the right display for all shows or venues, not just one.
Prices may vary: Not every show and venue has the same price point for spaces. What a 10x10 space costs for one show or venue might be completely different from another one. Keeping this in mind and doing the appropriate research on these prices will help you decide which booth size is for you.
Rules and regulations: Each venue or show will also have different rules or regulations when it comes to booth sizes. Know these ahead of time so all of your materials are guaranteed to fit.
Consider your competition: While you may want to differentiate yourself from competitors at trade shows so you can stand out, it’s a good idea to keep an eye on how they do things. If you can afford it, don’t get outdone at trade shows by competition.
Fit in or stand out: When looking at the layout of the spaces you are considering purchasing, look at the layouts around them. The bigger booth spaces are up front and are seen first. Some people prefer being in an aisle or near a bathroom or concessions for traffic purposes. Know what’s around your space and how your booth fits in.
Know your budget: Some of your trade show goals are to increase sales or leads and network or further your brand. You also want to make sure that you’re getting a return on your investment of attending. Buying a space and booth display that fits into your budget will help set you up for success for any trade show you attend.
Accommodating space: Your booth size needs may also vary based on the staff you’ll be bringing and how many will be working the booth at the same time. It also has to be big enough for your staff to comfortably present from and accommodate your visitors without feeling cramped.
Size should equal situation: If you’re a smaller company, you might be trying to increase brand awareness at trade shows. Or maybe you’re trying to splash onto the scene with a big presentation. If you have big demos, product reveals or presentations planned, make sure you have the space to do all of it. Make sure your booth isn’t bigger than your staff or presentations. It’s not cost effective and can give negative connotations about your company.