Posted on 24, March, 2020
Last Modified on 24, March, 2020
In a room filled with numerous booths of companies looking to hire college grads or colleges looking to recruit the best and brightest students, it takes some creativity and skillful sales techniques to design an attractive booth that draws prospects in.
College recruiting and job fairs give employers and colleges the chance to meet face-to-face with and prescreen potential candidates. To get top talent interested, your booth must be eye-catching. Full-color banners, flags and other display options will help you attract the attention of the best and brightest candidates.
How to Design a Stand-Out Recruitment Booth
Effectively selling your company or college’s culture and benefits in a short period of time is a challenge. Banners, table covers and other displays that feature brilliant images and text give people the information they need in an easy-to-digest format. Here are some creative ideas for your next recruitment or job fair that are sure to attract and impress!
Make Color Work for You
Use vibrant colors to enhance your organization and its culture. A professional, visually exciting booth is the goal. Most schools and companies have a color palette that represents them – an interesting color scheme draws people to your booth and helps them remember who you are long after the interaction is over. Don’t be afraid to use yours!
Make It Interactive
Use technology to your advantage. Use one or more iPad mounts to create a hands-on display that showcases company information. iPads easily mount on tables, podium stands or in kiosks. Try incorporating iPads by:
- A PowerPoint slide show that answers questions about your college or company (including listing the currently available positions).
- Videos that feature your company’s office space or your school's campus.
- Current employee or student testimonials.
- Online job applications.
- Email signup list.
Set up one or two tabletop displays to list social media information and suggested hashtags participants can use.
Preview Your Company
Lightweight and easy to set up, pop-up banners are perfect for job fair backdrops. Use them to highlight photos of your company’s work environment and the products or services you offer. Keep it professional, but work in a bit of fun. People love the personal touch. Does your company hold an annual picnic or holiday party? Make sure prospects see the lighter side of working with you.
Portable and durable retractable banners are one of the most popular types of job fair displays. Lightweight and easy to assemble, they come in various sizes and include a carrying case. Use multiples to create a head-turning display that prospects can’t resist stopping to see.
Conduct Interviews
The purpose of college recruitment and job fairs is outreach, so your booth should not function merely as a resumé drop-off. Arrange to have a quiet private area where you can conduct one-on-one interviews with the highest-quality prospects. Use one or more fabric tension displays to create a private space where you can speak with potential new employees or students.
You’re Hired!
Hosting a job fair booth is only successful when your display persuades the best candidates to stop by to see what you have to offer. Banners and signs, together with table runners and other personalized display items, are the way to find the people best suited for open positions. From soon-to-be grads to students seeking internships, a career fair is full of potential talent – be sure to stock your booth with displays that impress!