Making the Most of Your Banner Stand Investment

The primary purpose of banner stands is to attract potential customers – usually at trade shows – by increasing awareness about the products and services your organization offers. But if you only attend one or two industry events a year, you may wonder if the investment is worth it. The answer is a resounding yes. That’s because banner stands are a versatile marketing tool that offer your business a multitude of ways to educate, inform, and entertain all year long.

These tips will help justify your company’s investment in banner stands.

Creative Uses for Banner Stands

There are plenty of options to explore and experiment with to make the most of your banner stand investment. A cornerstone of trade show promotion, try some of these other innovative ways to stretch their usefulness:

• Sponsorship Events. If your business regularly sponsors local events, use your stands to promote your brand and build a positive community image. Not only do you help out other organizations, you create top-of-the-mind awareness for your own. Whether it’s a charity fundraiser, golf tournament, food drive, or some other neighborhood event, it’s a great way to put your banner stands to good use.
• Lobby Display. Use your stands in corporate lobbies to promote and educate the public about your brand. Or turn them into welcome signs in your office lobby or reception area – where customers often receive their first impression of your company. Banner stands that hold panels with simple graphics, or none at all, can take the place of expensive artwork and create a visual anchor for your entry. Display company announcements or highlight recent awards and recognitions.
• Increase Employee Productivity. The environment you provide for your employees to work in has a huge impact on their morale and productivity. Whether through murals, painted surfaces, or motivational posters, color has been directly linked to positive moods and attitudes. It’s a terrific and creative way to reinforce your brand’s value within the workplace itself.
• Double Duty Canvas Graphics. Replace your trade show graphics with banners that are used for in-house sales presentations or as an exterior advertising tool or display with continually rotating messages or images. You can also use them as temporary wayfinders, directing traffic or pointing people to where they need to be.

Banner Stands Beyond Trade Shows

Banner stands can serve your business far beyond trade show displays. From retail store marketing to business meetings and stage presentations, banner stands take up minimal space, but they deliver a big presence. It’s easy to create new graphics and messages that can be displayed with them, making them an indispensable asset for any business, as well as a smart and worthwhile investment.