Visitors to your trade show booth make quick decisions about what they think of your business. These first impressions typically take only a few seconds, and you want it to be a good one. Your display graphics make a big difference, whether they’re printed on your brochures or embossed on your exhibit backdrop. According to display booth design experts, you want your graphics to reflect your company’s key marketing message. Those graphics should also be colorful and eye-catching while still professional-looking. For the best results, it’s recommended to hire a graphic designer with plenty of experience in trade show display graphic design. The extra expense is worth the results of high-caliber graphics that draw your target market’s interest. The following tips will help with planning and executing graphic designs that will take your trade show booth to the next level.
It’s no secret that advertising is one of the most important elements of trade show success, so the key is always finding the most attractive displays and tools to obtain massive foot traffic to your booth. Retractable banners are classed among the most effective solutions for trade show advertising, due to their durability, ease of use and the minimal space they take.
When preparing an exhibit at a trade show, community event, outdoor fair or any other gathering for promoting your business, banners are the best way to catch people’s attention. A large, bright-colored banner will let everyone know your organization’s vital information at a glance, including your business name, logo and contact information.
Smartphones have become a constant presence in the majority of people’s lives, and they currently make up at least two-thirds of all mobile devices sold in both the US and Europe. The devices have moved Internet access away from only homes and offices, making it available nearly everywhere. The wide range of tasks and entertaining diversions available through smartphones created a certain level of dependency on them.
You’ve put a great deal of careful planning into your trade show display and taken precautions to make sure it arrives on time and undamaged to the site of the trade show. Even when you work with experienced and contentious shipping companies, the unexpected still can happen. These events of lost freight are often beyond any one person’s control, so having a detailed and easily-implemented contingency plan is critical. To increase your chances of recovering display materials that get temporarily misplaced in transit, keep good record of everything you’ll be shipping to the trade show site. Keeping in constant communication with your shipping company will also alert you to any problems and it can increase your chances of locating your missing display pieces.